An everyday curiositySourced
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Frequency illusion is the sense that something newly noticed is suddenly appearing often. Selective attention is one proposed explanation.
Did it become more common—
or did you start noticing it?
Summary / translation: Unbubly · CC BY-SA 4.0
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Frequency illusion · Wikimedia contributors
Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.
Reviewed: 2026-09-30