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The publisher who printed himselfSourced

Who belongs in a book illustration?
This publisher chose himself.

Yu Xiangdou, a Chinese publisher active around the late Ming dynasty, liked placing portraits of himself in his books. Authors' portraits were known, but this was rare for a commercial publisher. A 1598 anthology shows him outside one of his printing houses.

The publisher stepped
into his own pages.

Summary / translation: Unbubly · CC BY-SA 4.0

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Yu Xiangdou · Wikimedia contributors

Yu Xiangdou ↗

Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.

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Reviewed: 2026-10-01

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