unbubly.
A reusable phrase frameSourced
Not region-specific · English meaning

A familiar line can keep its shape with new words

A snowclone adapts a familiar phrase template by replacing selected words. X is the new Y is a common English pattern. The new subject works partly because readers recognize the old frame. The content changes while the structure remains familiar.

The wording can be new and recognizable at the same time.

Summary / translation: Unbubly · CC BY-SA 4.0

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Snowclone · Wikimedia contributors

Snowclone ↗

Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.

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Reviewed: 2026-10-05

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