A naming duelSourced
Vegemite tried a punning name against its rival
Vegemite was temporarily renamed Parwill to compete with Marmite. The campaign played on Ma might and Pa will, turning the rival names into a parental wordplay. The renaming did not succeed, and Vegemite’s name returned. The contest moved onto the label.
A spread briefly relied on a joke in its name.
Summary / translation: Unbubly · CC BY-SA 4.0
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Vegemite · Wikimedia contributors
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Reviewed: 2026-10-05