A muddy promotionSourced
A mud festival began with cosmetics marketing
South Korea’s Boryeong Mud Festival began in 1998. It was conceived partly to promote cosmetics made with local mud. The ingredient became the centerpiece of a public event where visitors could get thoroughly muddy.
A beauty-product promotion took a messy turn.
Summary / translation: Unbubly · CC BY-SA 4.0
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Boryeong Mud Festival · Wikimedia contributors
Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.
Reviewed: 2026-10-05