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How sparkles became an AI signSourced

✨ began on Japanese phones.
Now it marks AI buttons.

The sparkles emoji appeared on Japanese mobile phones in the late 1990s and entered Unicode in 2010. By the mid-2020s, software companies were using it to label AI features, although it had not been designed specifically for AI.

A decorative symbol
became a technology sign.

Summary / translation: Unbubly · CC BY-SA 4.0

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Sparkles emoji · Wikimedia contributors

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Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.

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Reviewed: 2026-10-01

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