A name on every sheetSourced
His toilet paper carried his own watermark
Joseph Gayetty marketed toilet paper in the United States in 1857. It came as separate sheets rather than a roll. Each sheet carried a watermark identifying Gayetty and New York. Even this disposable product had a visible connection to its seller.
The branding reached down to individual sheets.
Summary / translation: Unbubly · CC BY-SA 4.0
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Joseph Gayetty · Wikimedia contributors
Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.
Reviewed: 2026-10-05