Unsold stickers started an empireSourced
Football stickers had failed to sell.
He packed them four at a time.
Italian entrepreneur Giuseppe Panini bought unsold football stickers in 1960 and began selling them in packs of four in 1961. Three million sold in the first year. His business later grew into a global collectibles company that had produced over 150 billion cards by 1996.
Leftover stock became
a collecting phenomenon.
Summary / translation: Unbubly · CC BY-SA 4.0
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Giuseppe Panini · Wikimedia contributors
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Reviewed: 2026-10-01