Showing it in useSourced
He hired people to demonstrate shopping carts
Sylvan Goldman introduced shopping carts at his Oklahoma City supermarkets in 1937. Working with a mechanic, he used a folding chair as inspiration for a wheeled frame with baskets. The carts initially struggled to catch on, so he hired people to push them around the store and explain their use.
Even a useful invention needed a demonstration.
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Sylvan Goldman · Wikimedia contributors
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Reviewed: 2026-10-10