A kiwi lunchSourced
She promoted an unfamiliar fruit with a kiwi-filled lunch
Frieda Caplan began selling kiwifruit in the United States in 1962, when it was unfamiliar to many buyers. Sales were slow. She recruited chefs to develop dishes and offered samples at the market. To persuade supermarket executives to stock it, she served a lunch featuring several kiwifruit dishes.
Before making room on the shelf, she gave buyers a reason to taste it.
Summary / translation: Unbubly · CC BY-SA 4.0
Source and reuse details
Frieda Rapoport Caplan · Wikimedia contributors
Adapted, summarized and translated from the source. Adapted text is also available under CC BY-SA 4.0.
Reviewed: 2026-10-10